Rains World
Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.
Runway shows
Thermal series
From lightweight liners to robust winter-ready jackets; every element of the all-new Thermal collection has been designed with intention. Five distinctive series provide options and alternatives for all climates and sartorial inclinations.
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Travel series
Rains’ new line of bags shares one commonality - they’re engineered for travel. Delivered in a minimalist execution with a focus on technical innovation.
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Responsibility
Commitment
As a global lifestyle retailer and manufacturer, operating in locations worldwide, Rains has a responsibility to ensure a positive impact on our people, the environment, and the communities in which we work.
Material Innovation
Our starting point to product sustainability is found in safety and durability, by developing products that are safe to wear for people and, in the long run, have less impact on the planet. Rains has specifically chosen PU-coating as its signature, as it is significantly more environmentally friendly than its hormone disrupting alternatives: PVC and DWR-PFC.
Environmental Protection
With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate our stores and offices, as well as how we move our products around the globe.
Longevity
Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer a raincoat lasts, the smaller its annual environmental impact will be. In this case, product care and maintenance are essential aspects of Rains sustainability initiatives.
Responsible Production
We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education. Our commitment is stamped by amfori BSCI membership and a commitment to implementing the UN’s universal, international minimum standards for responsible business behaviors.
Product Pledge
All components of Rains’ products stand confidently under the standards of REACH; the European legislation regulating registrations, evaluations, authorizations and restrictions of chemicals. Our product pledge is based on strict European legal requirement and voluntary initiatives acted in accordance with in all our operating countries.
New store opening
Celebration of the new Rains Store on 39 Brushfield St, London.
Rains stores
Global destination for weather-ready outfitting.
