Rains Journal – Vol. 11: Gardens by The Bay

June 11, 2018

Giant super trees blooming far up in the sky, two enormous glass domes housing thousands of different flower species and picturesque lakes with their own unique ecosystem all of which are located in the heart of one of the most industrialized cities of the world.

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Rains Store Shanghai

June 06, 2018

On Saturday, the 19th of May, Rains opened the doors to the very first concept store in Asia. The full-fledged concept store is placed in West Shanghai inside the upscale shopping mall, L’Avenue.

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In praise of yellow

June 04, 2018

What has become an iconic color within rainwear, yellow also acts as a signature in the colorful landscape of Rains. Since the very first Rains collection in 2012, yellow has existed as one of the main colors – making the shade one of the earliest colors in Rains’ history. Inspired by the bright hue, Rains has created a moodboard of imagery, film, and sound – all dedicated to the color yellow.

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Rains Journal – Volume 11: Frédéric Forest

May 28, 2018

Frédéric Forest a French illustrator, designer and co-founder of the design studio FRST, started drawing before he could write. Through his recognizable and minimalistic style of drawing Frédéric depicts the various ways in which the body adapts to its ever-changing evironment.

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Join the festival

May 21, 2018

The notoriously rainy festival season is here. Get prepped with the newest all-weather essentials for any and all unpredictable moments.

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Revisiting the icons: Coach Jacket

May 14, 2018

Coach Jacket from Rains is a renewed version of the iconic outerwear originally worn by football coaches in American high schools and colleges.

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Rains Journal – Volume 11: Cappadocia

May 06, 2018

Cappadocia in Turkey is a kaleidoscopic collision of nature and culture. It is a combination of a bizarre fairytale-like landscape with intricate underground cities. This ancient population’s grasp of engineering, mathematics and physics is far beyond our comprehension, and serves as evidence of their ability to adapt to barren surroundings. Several millennia later, modern engineers are looking to this tribe in order to learn more about how to survive in the future.

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Launch Event: Rains Store London

May 03, 2018

To officially celebrate the new Rains Store in London, a launch event was held in an abandoned building across from the store. The party attracted a diverse range of people from the neighborhood and turned the main street of the thriving London Borough of Islington into the place to be for the night.

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