Back to Reality

August 06, 2018

The uneasy feeling of getting back from summer holiday is universal, so Rains set out to provide visual relief and a sense of empathy as we all navigate back to reality.

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Rains Autumn & Winter 2018

July 18, 2018

As we globalize, we either move closer together or delve deeper into our handheld flat screen of choice. These social dynamics call for a focus on perspectives. For Autumn & Winter 2018, Rains is inspired by the viewpoint of others; be it inwards or outwards, or in the matter of beliefs. With this in mind, the AW18 collection has been designed with an empathetic approach to the perspective of others, as well as the individual.

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Rains Journal – Vol. 11: The Growroom

July 09, 2018

Danish architects, Sine Lindholm and Mads-Ulrik Husum, have created The Growroom – a spherical pavilion for people to produce food locally in urban environments. Acting as a sensation library, The Growroom has been designed for participants to not only grow their own herbs, but reconnect with their senses of sight, hearing, touch, taste, and smell.

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At Ease.

June 25, 2018

Summer can bear sun-soaked days and pop-up rain storms at nature’s whim. Amidst the unpredictable temperament of nature, our Vancouver photo contributor captured a sense of summer ease in his latest photo series featuring the Summer 2018 collection.

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Rains Journal – Vol. 11: Gardens by The Bay

June 11, 2018

Giant super trees blooming far up in the sky, two enormous glass domes housing thousands of different flower species and picturesque lakes with their own unique ecosystem all of which are located in the heart of one of the most industrialized cities of the world.

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Rains Store Shanghai

June 06, 2018

On Saturday, the 19th of May, Rains opened the doors to the very first concept store in Asia. The full-fledged concept store is placed in West Shanghai inside the upscale shopping mall, L’Avenue.

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In praise of yellow

June 04, 2018

What has become an iconic color within rainwear, yellow also acts as a signature in the colorful landscape of Rains. Since the very first Rains collection in 2012, yellow has existed as one of the main colors – making the shade one of the earliest colors in Rains’ history. Inspired by the bright hue, Rains has created a moodboard of imagery, film, and sound – all dedicated to the color yellow.

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Rains Journal – Volume 11: Frédéric Forest

May 28, 2018

Frédéric Forest a French illustrator, designer and co-founder of the design studio FRST, started drawing before he could write. Through his recognizable and minimalistic style of drawing Frédéric depicts the various ways in which the body adapts to its ever-changing evironment.

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