RAINS Store Paris is now open
March 06, 2017
On March 3, during Women’s Fashion Week in Paris, RAINS opened a brand-new concept store. Located in the French capital’s Le Marais district, the store is surrounded by historical buildings and landmarks accompanied by a multitude of fashion- and jewelry shops. Guests from a variety of countries and industries visited the store and were welcomed in a bright and minimalistic retail design, clearly inspired by the brand’s Nordic heritage. The store is established with the purpose of providing Paris and its diverse and international customer base with the opportunity to delve deeper into the brand’s universe of rainwear, accessories and outdoor aesthetics.
Staying true to the retail aesthetics of RAINS, the concept store features the brand’s recognizable interior line of birch veneer racks accompanied by industrial details, natural textiles and cubistic shapes. As a direct contrast to the waterproofness of the products of RAINS, the retail design is greatly characterized by perforations, which is evident on the walls and counter of the store.
RAINS Store Paris is the third of its kind, though the first beyond the borders of the brand’s home country of Denmark. Visit the store at 78 Rue du Temple, 75003, Paris, France.