November 15th, RAINS opened the doors to a new concept store in SoHo. Located on 292 Lafayette Street, the location is a convenient, hip and wide-ranging area among an eclectic selection of stores.
The 80 sqm. store, presents the full collection of rainproof outerwear, bags and accessories. Besides the main collections, the store presents everything from special retail collections, collaborative styles, complementary products as well as small interesting pop-up markets surrounding our urban outdoor universe.
The concept store is built in the classic and recognizable RAINS interior with unique elements that allow the customers to experience RAINS’ storytelling and the way in which it is reflected and interpreted in our products as well as in aesthetics. Racks made by a light birch veneer together with industrial textures and surfaces completes the retail universe.
Visit the RAINS Store at 292 Lafayette Street, New York, NY 10012, USA.